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fashion feeding hunger

About Us

Nashelle Jewelry History


Growing up I thought I was going to be a shoe designer or dress maker.  I envied all of my friends that could make jewelry; for me, it did not come naturally.  After studying metal arts at the University of Alaska Southeast, it opened up a whole new world of design, and from that I became inspired by the simplicity of metal and stone combined.  When I work, it is almost as if the designs come naturally to their own completion.  I pay a lot of attention to the changing of the seasons and draw on nature for inspiration, but I also pay a lot of attention to the many facets of women and how we change our look depending on our mood.

I started Nashelle jewelry about 17 years ago.  Many of my friends remember me sitting on my living room floor day after day creating, and literally selling jewelry off my own neck.  In the year 2005, shortly after I gave birth to my first son, I decided to take my little business to a national level and began selling wholesale.

In 2006, I took a leap of faith and leased a large warehouse in the beautiful town of Bend, Oregon to facilitate our growth.  We are now a team of over forty amazingly talented designers, jewelry makers, and office bees.  Each person brings a different element to the company and to the Nashelle line.  The response continues to be tremendous and I am SO grateful that I have been able to turn my passion into my lifelong career.


A Note from Founder: Heather Straw

I love what I do.
I love my life.
I am a Leo.
I am obsessive.
I am shy.
I am strength.
I love coffee.
I can’t be without my designer boots.
I am at peace when I can hear the water and feel wind.
My heart is at the Ocean. There, I always stand at the edge with my toes in the water and blow a kiss to the Horizon along with my wishes and give my deepest fears away.
I am socially awkward.
I love to observe.
I believe in balance, patience and what lies ahead.
I truly believe we are all in this journey together...
I believe in 'Paying it Forward'.
I recycle.
I work hard and give everything to my family and business.
I love being a mommy.
I am learning as I go.
Life has been an incredible adventure for me and I am thankful for every tear and every laugh, every experience that has blinded me and each moment that has taken my breath away....
My family and friends are beautiful.
I have been given the most amazing life to be the mother of five sweet spirited boys and one beautiful little girl; Kash, Logan, Gavin, Zade, Spencer and sweet little Ireland.
I am in love.
I create from the heart.
Sometimes it works and sometimes it doesn’t
I dedicate my line to the enormity of life.
For those that come into our lives,
And make it just a little sweeter.

View the first episode of Nashelle TV, and meet the Nashelle team...