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About Us

Meet Heather Nashelle, Founder and Designer of Nashelle Jewelry

The Nashelle you know is a handmade jewelry company with a head for trending accessories, a taste for alternative bohemian lifestyle, and a heart for giveback. A brand you follow for soulful inspiration. Jewelry you wear to accentuate your inner and outer beauty. But the story of how Heather Nashelle took her brain child from living-room-floor to globally-recognized-brand is one for the books.

"Most of my friends remember me on the floor of my living room creating jewelry and literally selling it off my neck. - H.N.

With Alaskan roots, Heather Nashelle has drawn inspiration from the changing of seasons and nature, juxtaposing angular gems and hand hammered metals, since she took her first metals class at University of Alaska Southeast.

Heather discovered Bend, Oregon as a runaway bride bound for California to design, ironically, engagement rings. She created jewelry by night and watched as her designs flew off her neck the next day. Popularity was booming locally. Heather married, had her first of four sons, and found all the inspiration she needed to take Nashelle to the next level.

So she rented a warehouse in 2006 to facilitate her growing business and start her dream of selling wholesale. Dare to dream just 10 years later she’d be filling orders for Anthropologie and Nordstrom in the very same flagship production facility.

Heather immediately knew that she had to pay it forward and give back in any way she could. It was and has been the heart and soul of Heather Nashelle and Nashelle Jewelry since the very beginning.

By partnering with local charities and Feeding America, Fashion Feeding Hunger was born. Heather knew that donating a plate of food for every piece of jewelry sold meant she was always doing her share in our local and global community.

Through the adversity and heartache, Heather has opened up her soul to the world. She finds beauty in the good and bad, and continues to tell her narrative on social media. She aspires to inspire, to share her story, to learn from others.

Now remarried to the love of her life, Heather Nashelle balances her tribe of six children (five boys and one adorable girl) and her team of 30 creatives around the clock, fiercely loving every moment life brings her.