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Nashelle Blog

  • A Love Letter to Our Amazing Founder, Heather Straw!

    Being a boss is not for everyone, but when you find a leader that has a heart of gold and new ideas at every turn - that’s the kind of person you want to work for. Heather Straw, the owner and founder of Nashelle, is exactly that person. She’s kind and inspiring, and more than a little obsessed with jewelry. She is always empowering and encouraging us, no matter what we’re working on, and it’s the little everyday things she does that make us so excited about working with her. This is just a small token of our affection and adoration of this wonderful woman!

    Thank you, Heather for being an absolute darling in every situation. Happy National Boss’s Day, we think you’re the best!


  • New Anti Bullying Line from Nashelle

    We are so excited to announce that our new Anti Bullying line is now LIVE on our website!


    This new jewelry line is all about empowering teenagers to stand up against bullies and show love instead of hate. This anti bullying jewelry line for kids currently features four different pieces with three separate sayings:

    - Be a Hero

    - Rise Above

    - Speak Love, Not Hate

    Check all the products out at nashelle.com/jewelry/kids

    Our Anti Bullying Photo Shoot!

    Thank you so much to Ryan, Shasta and Hannah for coming in for this photo shoot! These kids are true heroes in the anti bullying fight, and we know they're going to be great advocates in their schools and friend groups.






  • Nashelle on Celebrities!

    We absolutely love it when we see people out and about wearing our jewelry, and it’s so much fun to see someone in the spotlight rocking one of our pieces.

    Two of our biggest fans are the beautiful Jeannie Mai (from The Real) and Vanessa Hudgens (you might remember High School Musical)! These ladies are not only extremely talented, but they also rock Nashelle every chance they get! They’re some of the classiest fashionistas around and we just want to say thank you for wearing Nashelle!

    Vanessa Hudgens in Nashelle

    First of all, this girl is so fun to follow on Instagram. She has one of the most exciting lives of anyone we’ve ever seen, and she always looks stylish, no matter what she’s doing. Check out the photo below that shows Vanessa rocking our Mini Heart Choker 'Identity' Necklace! We’ve seen her in this piece a few times, and we love it!

    Jeannie Mai in Nashelle

    If you haven’t heard of Jeannie Mai yet, you’re missing out. Jeannie is one of the hosts on The Real, and just the BEST dressed lady you’ve ever seen. Every time we see a new photo of this woman, we’re in awe of her style and elegance!

    This photo is from a recent episode of The Real, and she’s wearing one of our necklaces. If you check out her Instagram page, you’ll find that she wears Nashelle a lot—and it is so much fun spotting them when we’re watching her show!

    We LOVE our fans, and it’s so much fun getting to know their style from their photos! If you have a piece of Nashelle jewelry that you love, upload a picture and tag us—we want to see how you wear Nashelle.

    Check out our Pinterest page below, featuring some of the celebrities that wear our jewelry!

    Follow Nashelle Jewelry's board NASHELLE ON CELEBS on Pinterest.

  • 15 Days of Giveaways from Nashelle!

    Call us crazy for giving away thirty pieces of jewelry in fifteen days… but we love you guys, and we want to say THANK YOU for an amazing fifteen years! It’s been an awesome adventure, and we are so excited about the next fifteen years.

    In the next few weeks, we will be giving away one piece of jewelry every day on Facebook, and one on Instagram. We’ve chosen fifteen of our favorite pieces from a variety of our jewelry collections, and we can’t wait to send them out to our loyal fans!

    How it Works...

    You will have 24 hours from the time the photo is posted to enter by commenting, liking and sharing the picture on both Facebook and Instagram. You will have two opportunities to enter each day—once on each social network.

    After the winner has been chosen, we will post them HERE on our Nashelle blog, so be sure to check back regularly and see if you won! If you’re one of the lucky winners, email info@nashelle.com within 5 days to claim your prize and customize your new piece of Nashelle jewelry! Good luck, everyone!

    Nashelle Jewelry Giveaway Winners!



    Small Monogram 'Identity' Necklace winners...

    Facebook: Liz Ticona

    Instagram: @kels22shu





    Mini Heart Choker 'Identity Necklace winners...

    Facebook: Jennifer Umsted

    Instagram: @daniellehove





    Personalized 'Identity' Cuff Ring winners...

    Facebook: Erica Holzman

    Instagram: @mdyakanoff





    Arrow 'Pure' Necklace winners...

    Facebook: Lori Scearcy

    Instagram: @kaileymstevens





    Personalized Bar 'Identity' Necklace winners...

    Facebook: Brenda DeGree

    Instagram: @courtneyrmcclusk





    Signature 'Pure' Earrings winners...

    Facebook: Jennifer Howard

    Instagram: @laurenklontz





    Customizable 'Identity' Bar Necklace winners...

    Facebook: Irene Lavergne Walters

    Instagram: @wgilbert07





    Lucky Charms 'Identity' Necklace winners...

    Facebook: Jody Page

    Instagram: @partyofnine





    Mini Charm 'Identity' Ring winners...

    Facebook: Yvonne Magee

    Instagram: @mollyhietapelto





    Rain 'Untamed' Necklace winners...

    Facebook: Kate Pliester

    Instagram: @kaylagottfried





    hoop-silver-earrings eternity-necklace ring-with-rock cuff-arm-bracelet heart-ring-geometric

    *Winners are selected at random
    *Individuals must like, comment, and share (or regram) to win

  • Nashelle Wholesaler Feature: Loulerie in Dublin Ireland

    We’re excited to feature yet another one of our amazing partners. This week, check out Loulerie! Run by the absolutely fantastic Louise Stokes, this boutique is based out of Dublin, Ireland—and just the cutest shop you've ever seen.


    Loulerie History

    You can find Loulerie in the heart of Dublin, with a shop that’s been open for seven years, selling fine jewelry, and offering some of the best customer service around.

    Louise herself spent several years working in the fashion and fine jewelry industry in New York, and found an impressive selection of designers and brands, that she decided to open her own store in Dublin, showcasing the jewelry that she found in her work.

    In 2007, she opened her storefront location, as well as an online store with an extraordinary amount of jewelry from designers and brands across the globe.

    Loulerie and Nashelle

    We’ve been working with Loulerie for over six years now, and it’s been an absolute dream. Louise is one of the sweetest people you’ll ever meet, and it’s a joy to work with her. Not only that, we love the pieces that she hand selects - she has an eye for those classic pieces that will never go out of style.

    Many of the pieces from Nashelle that Loulerie features are our customized bar charms on necklaces—great for keeping your children’s names close to your heart, a word that means something to you, or initials from a loved one. Here are a few that you might find if you wandered into Loulerie’s Dublin shop…

    nashelle-ireland-necklace ntatalie-necklace-personalized

    Thanks for being such an amazing company to work with, Loulerie! We’re excited about many more years of collaboration!

    Check out what Loulerie has to offer, by visiting her jewelry website, checking out her Instagram or following the shop on Twitter!

  • Our Breast Cancer Warrior, Stephanie O’Brien

    We got an update from our beautiful Breast Cancer Warrior, the amazing Stephanie O’Brien a week or so ago, and we wanted to share with you, in her words…

    breast-cancer-awareness  breast-cancer-warriorstephanie-obrien

    As many of you know I had surgery a few weeks ago, a double or bi-lateral mastectomy and 15 lymph nodes removed on my left side. I have had a great recovery and I’m gaining my energy back to somewhat normal. A week after surgery I met with my oncologist, a graduation of sorts, with the report of a fantastic response to the therapies so far and the go ahead to have my port removed. Was bittersweet as the port served as the gateway for my life preserver, chemotherapy, but we’re moving on and moving forward! A week later my port was removed as well as my octopus-like drains from surgery. El Fin to stage 1 and 2 of treatments!

    Today I put into effect my “extra insurance policy” or “called in the cleaners” or otherwise known as my radiation team. They mapped out the left side of my chest where the cancer “was” (love the use of past tense here) with numerous lines and x’s of red marker and 5 dot sized “jailhouse” tattoos, then sent me through a CT scan for imagery used for their plan of radiation attack. They also made a pillow mold of my arms above my head which I lay into every weekday for the next few weeks.

    It’s safe to say my chest has served as a road map to “a new perspective” in which I will forever be grateful for the journey.

    The next few weeks will be crucial in remaining on a healthy clean diet, exercise and a positive mind to ward off any chance of recurrence.

    It’s one glorious day at a time, taking time to be still and appreciate the abundance of LIFE – and YOU are all a BIG part of that! Thank you for ALL your continued thoughtfulness, prayers, positive energy and good healing vibes in kicking some serious cancer arse!

    EFF cancer!!

    Lot’s of love for this amazing woman – keep sending good vibes and prayers her way as she takes on the next few weeks of radiation and the rest of her recovery! We’re behind Stephanie 100%, and if you want to support her as well, check out the adorable pillows on her "She's Happy Design" Etsy store or buy the “Eff Cancer” necklace!

    Eff Cancer Necklace

  • Best Friend Jewelry Featured on the TODAY Show

    Today Nashelle was honored to again be featured on the TODAY Show, specifically our super fun best friend jewelry! Kathie Lee Gifford and Hoda Kotb did a segment called “Let’s Rewind,” featuring items that are coming back into style—whether it’s fashion or children’s toys! And of course, nothing brings more nostalgia than those cute best friend bracelets and necklaces we used to have with our best girlfriends back in elementary school!

    You can check out the full video on our best friend jewelry, as well as other items that remind us of way back when…

    Visit NBCNews.com for breaking news, world news, and news about the economy

    You can purchase our best friend necklaces or best friend bracelets in a variety of different sayings and metal options right here on our website! Check out the images below for close-ups on the items featured on the TODAY Show’s program! Click the pictures to be directed to our product pages!

    best-friend-jewelry best-friend-bracelet

  • TOMS Shoes | Companies That Give Back to the Community

    TOMS is the first in our new series on companies that give back to the community - and what a company to start with!

    We've all heard of TOMS Shoes – a social enterprise that began only eight years ago, but has become one of the best known brands in the states. No matter where you go, it’s not surprising to run into another individual wearing a pair of their recognizable shoes.

    And not only are they profitable and well known—they also give back to the community in a BIG way. For every pair of shoes that TOMS sells, they give a pair to a child that needs it somewhere across the globe. From the United States to Uzbekistan, TOMS has literally given shoes to children all over the world.

    TOMS giving map

    The Founder, Blake Mycoskie

    Blake Mycoskie started TOMS in 2006, just wanting to give regular consumers an opportunity to give back—and he started a phenomenon that has grown into so much more. Shoes, sunglasses, shirts, coffee, and now the TOMS Marketplace—this company has truly been an impressive force to watch grow.

    In 2011, Blake published his book Start Something That Matters, telling the TOMS story, as well as offering advice for people hoping to found a business using his model. The book quickly became a New York Times Bestseller, and is one of the best books anyone working on with or for social enterprise can read.

    blake mycoskie

    In addition to his own book, Blake has been featured in People Magazine, TIME Magazine and Fortune Magazine, on their 40 under 40 list. Blake has also won many awards for his work with TOMS Shoes.

    The TOMS Products

    Enough about how great the company is… how cute are their shoes and sunglasses!? Just about everyone in the Nashelle office has a pair of TOMS, and we rock them all the time. It’s just so great to know that not only is a company making quality products—they’re also giving back to the community.

    Are you a fan of TOMS? Follow them on their social media channels! Facebook, Twitter, Pinterest, Tumblr, Instagram and Google+!

    companies that give back

  • Nashelle Wholesaler Feature: Free People

    Happy Friday, friends! This week’s featured company is Free People! If you haven’t heard of Free People, it is time to get on that bandwagon. This company is fashion, fun and fabulous. And also some super cool people to work with!

    free people

    If you know anything about Free People, you know that they’re a leader in fashion for women looking for a different style than what you’d find at many department stores. Their entire brand evokes a sense of… well, freedom! The freedom to wear what encompasses your lifestyle and what makes you, you.

    Free People has store locations literally from Seattle to Miami, as well as a few in Canada. They also sell to fashionistas all over the globe, through their online marketplace.

    The Free People Story

    Since the 1970s, the Free People brand has existed—although it was a more silent part of the Urban Outfitters brand for a few years. Since the first Free People opened in West Philadelphia, the company has grown to become a force to be reckoned with in the fashion world. Boutiques and fashion start ups across the globe look to Free People for guidance and inspiration in clothing design and marketing products.

    In 2001, Free People separated from Urban Outfitters, and began to move away from clothing for young women, creating a more mature and contemporary brand for the professionals and fashion setters that demanded it.

    The Free People Consumer

    Free People describes their customer as the intelligent and creative twenty-something woman who wants to show her off individuality in the clothing and jewelry she wears. We absolutely love this description from their “Our Story” page:

    “That's just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can't resist petting any dog that passes her by on the street.”

    We couldn’t agree more with that description and we’d even add that the style lasts long past a woman’s twenties—we’ve continued to enjoy the Free People style after passing the age of 29!

    Free People + Nashelle Jewelry

    We’ve been working with Free People for seven years, and every time they release a new line, we’re enthralled by their ability to jump ahead of the latest trends in fashion. These guys know how to make beautiful things, and it has been an honor to work with them in making some gorgeous pieces for their collections.

    Two of our most recent collaborations with Free People are below—click the pictures to see the items on the Free People website!

    Leather Stone Bound Arm Cuff

    Recently, we collaborated with Free People to create one of the most gorgeous cuffs we have ever made—and it is only available from Free People. This cuff truly encompasses all that is Free People: that Bohemian vibe, with a classy finish.

    The ‘Leather Stone Bound Arm Cuff’ is a combination of beautiful things: Sterling Silver, Black Pearls and Leather Wrap – all handmade right here in our warehouse.

    leather bound stone cuff arm-cuff-free-people

    Spell It Out Necklace

    The other piece of Nashelle that you’ll find on the Free People website is the ‘Spell It Out Necklace,’ in two of the cutest designs. Now, of course the question comes to this… are you a ‘dreamer’ or a ‘wildheart’?

    dreamer wildheart

    Get the latest updates on what’s new from Free People by joining their community on Facebook, keeping up with their videos on YouTube or Vimeo, listening in on the conversations on Twitter, re-pinning their images on Pinterest, circling their Google+ page or even follow their Tumblr and Wanelo pages.

    xoxo, the Nashelle team.

  • Help Us Fight Hunger with Feeding America

    The month of September is "Hunger Action Month," and as it closed yesterday, we have to remember a very important fact: we can’t simply focus on such an important topic as fighting hunger for just one month out of the year. Hunger exists 24/7, and we must take action against it every day.

    At Nashelle, we take the endeavor to fight hunger very seriously, and have taken steps to help in the small ways that we can. There are a number of amazing organizations that fight hunger worldwide, like Food for the Hungry and Action Against Hunger, that have done so much good in third world countries, but as we grow and work here in the states, we wanted to see how we could impact the people who need it here in our community.

    fight hunger

    Working With Feeding America

    Feeding America is a non-profit domestic hunger-relief charity helping to bring meals to children and the elderly in the United States. They fight hunger by supplying food to over 46 million Americans annually, as they work with local food banks and donors to provide the food low-income families need to survive.

    With a membership network of over 200 local food banks, Feeding America receives food from manufacturers, farmers, retailers and the government to distribute food supplies through local agencies so the supplies get into hungry people's hands. They also receive funding from corporations and individual donors to help streamline their services so they can reach as many people as they can who need the organization's help. Feeding America has four public policy goals they strive to achieve:

    No child should ever be at risk of going hungry.
    Developing a solid foundation for families to gain access to nutritious foods.
    Food banks have the food supplies they need for low-income families and the elderly.
    People can receive the help when they are in need.

    Feeding America has been recognized with several awards and accolades for their years of tireless work. The charity has received the 2007 Convio Innovator Award for best online fundraising campaign, the 2009 James Beard Foundation Humanitarian of the Year award, the 2009 Franklin and Eleanor Roosevelt Institute's Freedom from Want medal, and a host of other awards.

    By working with corporations, individuals and government agencies, Feeding America is bringing communities together to fight hunger. The charity's nationwide initiatives and awareness programs is creating local and national movements where people can show compassion for their fellow Americans in need.

    This charity is more than just supplying food to children and the elderly. It is about spreading compassion and love to as many people as possible so we can create a better society. It is about creating the programs and services needed so the food can reach those people who are starving.

    How is Nashelle Involved with Feeding America?

    For every piece of jewelry that leaves our warehouse in Bend, Oregon, we donate a plate of food to either local charity Neighbor Impact or Feeding America. We love being able to give back in this way to the fight against hunger, because both of these organizations have a long history of making a difference locally and nationally.

    Help us support Feeding America by donating to fight hunger, or spreading the word through various social media channels. This is a truly amazing organization, and we want to help them help others in any way we can.

    Learn more about what we do here at Nashelle at our What We Stand For page.

    fight hunger with nashelle

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