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Nashelle Blog

  • Black Friday

    Black Friday is coming up fast, and it's time to prepare! Use the promo code FRIDAY30 to get 30% off your purchase this Friday!

    This promotion applies to purchases online, and in our flagship store!


    *Does not apply to previously placed orders
    *Valid 11/27 9:01pm PST - 11/28 11:59pm PST
    *Must use promo code FRIDAY30 to receive discount
    *Does not apply to sale items

  • Nashelle Wholesaler Feature: Annie Kaill's in Juneau, Alaska

    It’s time to feature yet another one of our amazing wholesale partners… and this time, we’re headed to Alaska. Truth be told, Nashelle has been in Alaska for a long time. In fact, the wholesaler we’re featuring today was one of our first partners—and our founder Heather Straw actually grew up in the land of the midnight sun.

    Meet Annie Kaill’s!

    Annie Kaill'sAnnie Kaills Storefront

    Annie Kaill’s has been carrying Nashelle for over seven years, and we just got to see the lovely owners, Colleen and Ben Goldrich, when they visited us here in Bend last month. We don’t often get to visit with our wholesalers, so when they stop by it’s always a special occasion!

    Colleen and Ben aren’t originally from Alaska, but we love their story.  In 1985 Ben had moved from Oregon to Juneau to work in tourism. Colleen took a summer tourism job as a bus driver and Ben was the first person she met when she landed in Juneau. Less than a year later they were both not only in love with the state but with each other and they’ve been together ever since! They bought Annie Kaill’s in 2013 and are continuing to live the dream in Juneau.

    Annie Kaill’s History

    Annie Kaill’s was originally opened in 1975, by a young woman entrepreneur: Annie Kaill. Since those days, the store has always been owned and operated primarily by women. As a women-run business ourselves here at Nashelle, we love seeing that in other businesses!

    Annie Kaill’s has repeatedly been called the “best gallery in Alaska,” and has been responsible for bringing many artists to the scene through the years they’ve been operating. Alaska is full of creative and talented people, and it's truly wonderful to work with the talented folks over at Annie Kaill's!

    Annie Kaill’s and Nashelle

    Annie Kaill’s carries a lot of Nashelle products, but we have to talk about our favorite piece that we send out their way… the Alaska state ‘Identity’ necklace!

    annie-kaills-alaska alaska-gold-silver annie-kaills-nashelle

    This is the perfect gift for any Alaskan—or anyone that has a love for the Last Frontier!

    Annie Kaill’s also features a lot of our ‘Identity’ collection in their storefront, along with a samples from our other jewelry lines.

    We have had so much fun working with Ben and Colleen and we’re excited to continue working with them in the coming years! If you’re passing through Juneau, be sure to stop in and tell them we say hello!

    xoxo, the Nashelle team

  • America Recycles Day at Nashelle!

    America Recycles Day has been around for fourteen years, and it’s an important day to recognize and participate in. Nashelle is blessed to be based in a city that stresses the importance of recycling, and cares for its parks and surrounding forests, but we are certainly not perfect, and no community is!

    Recycling comes in many different forms—it’s not simply about breaking down boxes and putting out the recycling can early in the morning. Here's a little more information about how recycling happens here at Nashelle.


    Recycling in the Jewelry World

    The jewelry industry has a big impact on Mother Earth. Precious metals are not come by easily, and many brands and suppliers take from the earth in a toxic fashion. Gold and silver come straight from the earth, and that can quickly take its toll on the world around us.

    So how does recycling work, when it comes to precious metals? Not every single scrap can be re-used, but here at Nashelle, we do it as much as we can. Whenever we are able, we send our scraps back to our suppliers, to be melted down to its base, and re-created into something beautiful.

    Whenever possible, we buy recycled metals: in brass, silver and gold.

    When we choose our suppliers, one of the first things we ask is their dedication to the environment. Where do they get their metals? Are their metals conflict-free? Are the metals from here in the states? Do they aim to be sustainable in their manufacturing? Are they using fair trade and ecologically sound methods of extraction?

    We are blessed to be able to work with some of the most forward-thinking suppliers and vendors in the jewelry business. They are environmentally sound, sustainable and socially conscious organizations—dedicated to preserving our earth as much as they possibly can. Many of our vendors have actually won awards for their environmentally conscious business practices.

    We think the same way. We want to shrink our environmental impact wherever possible, and inspire other jewelry businesses to do the same. We can only impact this earth for the better if we all work together to stop buying precious metals from conflict zones, and encourage the businesses we support to recycle and use reclaimed materials whenever possible.

    So recycle on Saturday, November 15 – and thanks for supporting us in our endeavor to recycle, as well!

    xoxo, the Nashelle team


  • Pay it Forward Bracelet Giveaways!

    Have we ever mentioned we LOVE giveaways? But what we love even MORE is the idea of paying it forward. Of doing good and giving back and helping others. And we want to see how YOU do it!


    From our founder:

    I am inspired to do something CRAZY. And because I am the owner, I get to throw caution to the wind and see if I can pull off my WILD idea.... wink.

    I want to cultivate change, to ignite thought and intention... To help create a beautiful world around us. It is my passion. I believe strongly in 'paying it forward', in love & kindness to those you know and those may never get a chance to ever know. The life we live now with intention and grace will create a beautiful shift in this lifetime. Starting today and for the next 2 weeks.... I want to see YOU share what you do that day to 'Pay It Forward', to create beauty! Shout from the roof tops how you went out of your way to help another person, to help create a smile, to offer a hug, share a cup of coffee, lend an ear, compliment a child, visit an elderly, drop a meal off of on a neighbors porch that may just need a break. Whatever....!! It can be tiny or grandiose.... The intention is just that is it pure love and honest kindness.

    Each day the TOP 10 submissions on the actual day of the post with the MOST 'likes' will be gifted a bracelet that is very near and dear to US here at 'Nashelle' - our 'Pay It Forward' Heart Bracelet. The 'voting' is OPEN to the public!! We will be giving away 140 bracelets total!! The submissions start at 9:00am PST each day and end at 9:00am PST the following day for two weeks!! Lets do something CRAZY and INSPIRE each other and TALK openly about how WE all are making a change TOGETHER!! YES!! Have FUN, spread the word of INSPIRATION and post HERE on our 'Nashelle' fb page. Wishing TONS of love, happiness and support to everyone. Have a great day!!

    Big X's and O's, Heather Nashelle Straw.

    Every day for the next two weeks, leading up to the first day of December, we'll be giving away TEN bracelets to people sharing their Pay-it-Forward story on our Facebook post. The top ten comments (decided by likes!) will win these bracelets!

    We'll announce the winners the next day at 9am, right here on the blog! Good luck, and thank you for sharing your story! Email customerservice@nashelle.com to claim your prize!

    Day #1 Winners: Jasmine Helsley, Rosalea Peters, Jennifer Anderson, Kerry Hertel Boysen, Jaisa Farleigh, Sarah Napier Jewett, Jammie Filkins Truax, Melissa Rogers, Tila Motzko, Liz Beaty, Hudson TL

    Day #2 Winners: Pattie Killeen Cowan, Heather Hamil Nichols, Jackie Abslag, Stacy Philip, Colby Ann, Colette Thornton Kelly, Kim Fritz, Mario N Erin Chavez, Samantha Schwartz, Jennifer Anderson

    Day #3 Winners: Stacie Gordon, Maddie McRojas, Kristen Kimball, Lyndsay Smith, Allison Dickerson, Megan Meyer, Christine White, Jody Helgerson, Amy Swinton, Kristine Evans, Stacey Shields Miller, Meagan May, Melissa Shaulis Mazzur, Teresa Coney, Heather Rene Caluya, Elle Ford, Kay Juarez, Beth Lego, Rachael Lee-anne Rowberry, Kelly Seaton Cloud

    Day #4 Winners: Laci Hickey, Kimberley Dafoe Smick, Tony Amy Starr, Dave-Becky Engles, Jill Beaulieu, Lauren Najjarpour, Mindy Campbell Noe, Debbie Thomas, Cheryl Lanier, David Christopher Musgrave

    Day #5 Winners: Monica Dyakanoff, Dawn Duran-Roberts, Amy Swinton, Laura Mackey, Wendy Rector Dimond, Alissa Keys Guthrie, Jody Olson Tuntland, Shellie Mejia, Debbie Thomas, Janell Hakanson McCollum

    Day #6 Winners: Tawnya Wallace McPhetridge, Kristin Gricks, Stephanie Magee, Kimberly Young, Eve McGee-Malone, Debbie Thomas, Stacie Bonnell Anderson, Maddie McRojas, Autumn Flora, Sally Thompson

    Day #7 Winners: Pattie Killeen Cowan, Jake N Kristin, Tina holiday- Hannan, Diane Philip, Nicole Addison, Charlotte Dennis, Cynthia Tongate, Lisa Vogler, Deborah Osborne, Shannon Mackey Colbert

    Day #8 Winners: Pattie Killeen Cowan, Jake N Kristin, Molly Hietapelto, Heather Hamil Nichols, Michele Bucknell, Kathlyne Stokes, Cynthia Tongate, Stacie Gordon, Rachael Lee-anne Rowberry, Charlotte Dennis

    Day #9 Winners: Jake N Kristin, Jennifer Anderson, Kim Fredricks Sanders, Debbie Thomas, Lauren McSweeney, Liz Sawers Stewart, Velder Tweedy Dixon, Susan Lawrence, Viola Christina

    Day #10 Winners: Susan Lawrence, Amanda Frank McCarthy, Laci Hickey, Mandi Cochran-Frost, Cynthia Tongate, Mandy Laurel S, Mia Shapiro, Jennifer Umsted, Charlotte Dennis, Sonja Moore

    Day #11 Winners: Laci Hickey, Mandi Cochran-Frost, Sunshower Rose, Kathlyne Stokes, Rachael Lee-anne Rowberry, Tamara Ackley, Susan Lawrence, Wendy Rictor Dimond, Debbie Thomas, Sarah Fine

    Day #12 Winners: Charlotte Dennis, Tracy Wedding, Jennifer Anderson, Foresight Learning, Sarah Stoller, Mandi Cochran-Frost, David Christopher Musgrave, Teri Coxen Braun, Cynthia Tongate, Wendy Rector Dimond

    Psstt... the best part of all this is that every piece is going to be handmade by our founder, Heather Straw!!! Here's a sneak peek behind the scenes of Zade and Heather working on the bracelets:

    heather-and-zade-nashelle heather-zade-working


  • Peas and Love

    As Thanksgiving and the Christmas season round the corner, we’re excited to spend time with family, eat ridiculous amounts of pumpkin pie, and just love on each other with presents and quality time all season long. But there’s one more thing that we’re super excited about: PEAS AND LOVE!


    During the first half of November, we are doing our annual food drive for Neighbor Impact here in Central Oregon—our Peas and Love campaign benefitting this amazing local organization.

    From November 1 - 17, we will be offering a 20% discount on all Nashelle purchases in our showroom in the Old Mill District, to all patrons who bring in three or more non-perishable food items! Let’s send lots of love toward Neighbor Impact this holiday season

    Learn more about Neighbor Impact at www.neighborimpact.org and come visit us in the Old Mill, Monday - Saturday from 10-8, or Sunday from 11-6.

    Address: 661 SW Powerhouse Dr #1301, Bend, OR 97702
    Phone: (458) 206-4811

    Learn more about what we stand for.

  • Nashelle’s New Sister Company, Ija Designs!

    On the heels of our 15 year anniversary, we are SO excited we can finally tell you about the newest update to the Nashelle family!!!

    Nashelle founder, Heather Straw, recently acquired Ija Designs, a local jewelry company here in Bend, from the lovely Erin Hasler! Erin will of course be staying on as designer and creator for Ija Designs, and we think this is the perfect combination of two complementary jewelry styles.


    If you take a look at Ija’s jewelry, you’ll find that they have a truly unique line, full of exciting and daring designs! Erin has built Ija into an exciting blend of textured metals, chains, and a raw style that is perfect for the woman who is looking to make a statement. These are just a few of our favorite pieces, and we’ve already started layering them with our Nashelle!

    ija-v-necklace ija-bracelet ija-earrings ija-necklace-spikes ija-ring

    We cannot wait to welcome Erin to join us in the Nashelle warehouse here in Bend, and we are extremely excited about the opportunity it brings to our local community for more the job market—as well as the global community, bringing these beautiful pieces to the world. Erin Hasler is truly an artist, and we are proud to be able to help her create and grow Ija Designs.

    Check out some of the Ija Designs model shots below, to see how they style their pieces!


  • 25% OFF on Saturday, October 25th!

    We've been celebrating our 15 year anniversary this month, with 15 days of giveaways, love letters to our boss, a new anti-bullying line for kids, and a huge celebration happening down at our showroom in Bend, Oregon.

    But as we finish off this awesome month and look forward to the next fifteen years of Nashelle, we want to do a really special discount for all of our amazing fans! Our email subscribers, our Facebook friends, our Instagram followers and everyone who has supported Nashelle for so long.

    So here's a huge  T H A N K  Y O U  to all of you amazing folks rocking our jewelry from Ireland to Illinois... a 25% discount on everything (excluding sale items) on the website this Saturday, October 25th!! Use the promo code "FIFTEEN" to claim this discount on whatever pair of earrings or piece of jewelry you've been eyeing on the website lately.

    We love you guys! Have a beautiful weekend and THANK YOU for supporting Nashelle!!


    *Valid on Saturday, October 25, 2014 from 12am - 11:59pm.
    *Not applicable on past orders
    *Excludes sale items

  • A Love Letter to Our Amazing Founder, Heather Straw!

    Being a boss is not for everyone, but when you find a leader that has a heart of gold and new ideas at every turn - that’s the kind of person you want to work for. Heather Straw, the owner and founder of Nashelle, is exactly that person. She’s kind and inspiring, and more than a little obsessed with jewelry. She is always empowering and encouraging us, no matter what we’re working on, and it’s the little everyday things she does that make us so excited about working with her. This is just a small token of our affection and adoration of this wonderful woman!

    Thank you, Heather for being an absolute darling in every situation. Happy National Boss’s Day, we think you’re the best!


  • New Anti Bullying Line from Nashelle

    We are so excited to announce that our new Anti Bullying line is now LIVE on our website!


    This new jewelry line is all about empowering teenagers to stand up against bullies and show love instead of hate. This anti bullying jewelry line for kids currently features four different pieces with three separate sayings:

    - Be a Hero

    - Rise Above

    - Speak Love, Not Hate

    Check all the products out at nashelle.com/jewelry/kids

    Our Anti Bullying Photo Shoot!

    Thank you so much to Ryan, Shasta and Hannah for coming in for this photo shoot! These kids are true heroes in the anti bullying fight, and we know they're going to be great advocates in their schools and friend groups.






  • Nashelle on Celebrities!

    We absolutely love it when we see people out and about wearing our jewelry, and it’s so much fun to see someone in the spotlight rocking one of our pieces.

    Two of our biggest fans are the beautiful Jeannie Mai (from The Real) and Vanessa Hudgens (you might remember High School Musical)! These ladies are not only extremely talented, but they also rock Nashelle every chance they get! They’re some of the classiest fashionistas around and we just want to say thank you for wearing Nashelle!

    Vanessa Hudgens in Nashelle

    First of all, this girl is so fun to follow on Instagram. She has one of the most exciting lives of anyone we’ve ever seen, and she always looks stylish, no matter what she’s doing. Check out the photo below that shows Vanessa rocking our Mini Heart Choker 'Identity' Necklace! We’ve seen her in this piece a few times, and we love it!

    Jeannie Mai in Nashelle

    If you haven’t heard of Jeannie Mai yet, you’re missing out. Jeannie is one of the hosts on The Real, and just the BEST dressed lady you’ve ever seen. Every time we see a new photo of this woman, we’re in awe of her style and elegance!

    This photo is from a recent episode of The Real, and she’s wearing one of our necklaces. If you check out her Instagram page, you’ll find that she wears Nashelle a lot—and it is so much fun spotting them when we’re watching her show!

    We LOVE our fans, and it’s so much fun getting to know their style from their photos! If you have a piece of Nashelle jewelry that you love, upload a picture and tag us—we want to see how you wear Nashelle.

    Check out our Pinterest page below, featuring some of the celebrities that wear our jewelry!

    Follow Nashelle Jewelry's board NASHELLE ON CELEBS on Pinterest.

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