Monthly Archives: September 2014
When it comes to accessories, personalization is key. No woman wants to be a cookie cutter image of another, but when you purchase mass produced jewelry, it’s often hard to show your story.
We all go through periods in our lives that deeply impact our path forward and change the way we see things, and at Nashelle this is one of the things that we focus on most on most of all. Our families, our friends and our experiences are what we stamp on our jewelry, whether it’s in the form of initials, symbols, names or dates.
For every piece of jewelry that leaves our facility, we donate a plate of food—and that is what makes us different. We believe that it’s not only about the customized necklace, it’s about being a part of something that does MORE. When we stamp your child’s birth date onto a bar, another child gets the chance to have a meal that they may have had to skip otherwise, through the amazing programs at Feeding America.
Why Customize Your Own Bracelet or Necklace?
Remember when you were back in grade school? The classes, the teachers and your friends rushing down the hall to catch their bus can create mixed emotions for many people, but if there’s one thing we look back on with fondness every time, it’s the friendship bracelets that our children now wear.
Those tiny handcrafted bracelets made from multi-colored threads meant the world to all of us. Choosing the right mix of colors, perfecting every tie and presenting the labor of love to your best friend was a work of art. And don’t forget the charms! The halved heart to represent a friendship that wouldn’t be broken, the star and moon for friends reaching their dreams together, and the fun shapes that signaled an inside joke—just between the two of you.
All grown up now, we can lose sight of what necklaces and bracelets can truly mean, and the stories they can represent. Yes, they are fashion pieces that can doll up the perfect little black cocktail dress, but they can be so much more when we customize them to represent something meaningful.
Here at Nashelle, we seek to instill the personal and unique into every piece of jewelry we hand-craft, so there are no two pieces that are exactly alike. However, to truly tell your story through a piece of jewelry, you must be a part of the creation.
Build your own necklace or bracelet by selecting the chains and stones that capture your heart and uplift your soul. Select charms that represent the most important pieces of your life so you can always keep them close to you no matter where you are.
How Do I Customize My Own Necklace?
We try to make it as easy as possible to customize your own necklace on our website, by giving you a variety of options to choose from, as well as examples of how we’ve customized jewelry for ourselves. One of our newest Identity pieces is the "She is…" collection, a customizable necklace showcasing the aspect of your life that makes you… you! Another that we love is the Lucky ID bracelet, which also includes customizable stones! We have a variety of these styles and we adore being able to offer them to all of you.
Visit our Personalized Jewelry section to a find these pieces, or head over to our Create Your Own Necklace page to get a sense for all the ways you can make your jewelry your own, and truly tell your story through what you wear.
Xoxo, find us on Facebook and let us know how you customize your Nashelle pieces!
We’re featuring one of our amazing wholesale partners! Nashelle Designs is lucky enough to be able to provide our jewelry pieces to companies all around the United States, and we want to start acknowledging these incredible partners! We have a great support system of companies around us here at Nashelle Designs.
This week's featured wholesale partner is South Moon Under! If you’re West Coast born and raised, you may not have heard of them before, but this company has been around for over 40 years and is growing strong! Along with 22 different locations on the East Coast, South Moon Under also sells their products online, supporting a number of fantastic, fashion-forward companies (including Nashelle!) as they go along.
If you get a chance, check out this quick video from South Moon Under that explains a little bit more about where they started and how they’ve grown into what they are today!
A Fashion Forward Company
South Moon Under isn’t a simple clothing company. They’ve been on the forefront of fashion for the past forty years, as they’ve built their brand and created a persona of excellence. When you walk into any of their storefronts, you’ll find that not only do they have the new looks and fashions from around the globe, they also have some of the friendliest associates you’ll find anywhere.
Shopping trips to several locations can unfortunately end up being dissatisfying if an associate is unresponsive or unfriendly during a transaction; but a quick smile and willingness to help is exactly what the employees of South Moon Under strive to achieve. And any customer that has visited their stores in Maryland, Delaware, Pennsylvania, Virginia or New Jersey will tell you that they’re doing a great job of it.
And it’s not just for women! One of the nice things about shopping on the South Moon Under website, or in stores, is that they have a mix of men and women’s clothing, allowing for families and couples to shop together.
The History of South Moon Under
In 1968, South Moon Under was opened as a surf and swimwear shop in Maryland—certainly more of a laid-back surf shack than the retailer it has grown into today. Founder Frank Gunion spent more time on the waves than on shore, but he found that running his growing operation was a new lifestyle that he was ready to undertake.
In the coming years, South Moon Under continued to grow and grow, until they found that they had to expand past their initial surf shop in Ocean City. After their second location opened its doors, the store began to feature more than just swimsuits and surfboards—people started seeing the shop as a place to buy everyday clothing—quality outfits that encompassed that laid-back beach lifestyle that Gunion so adored.
As more locations popped up all over the East Coast, the brand became the first place many shoppers would look to for fashion advice. These days, they continue to grow and prosper no matter how the economy rises and falls, an amazing feat in today’s world.
The Name "South Moon Under"
If you’re anything like us, the first question you have about this company is most likely "where did the name come from?" So of course, we had to ask. The answer is that they borrowed the name from the title of Marjorie Kinnan Rawlings’ first novel. Published in 1933, the story follows a moonshiner named Lant, who lives in Cross Creek, Florida.
We’ll admit, we absolutely love the name—not only does it have a whimsical charm, it also encompasses the store’s laidback spirit, and desire to stay at peace with nature. (just another reason to love this company!)
South Moon Under + Nashelle
We've been working with South Moon Under for over seven years now, and we’re so glad to be able to be a part of their growing company. South Moon Under sells our Nashelle jewelry in their stores, as well as across the US online. If you’ve been wanting to try on one of our Nashelle pieces, check your local store and see what they have in stock!
As for what you’ll find online from us at South Moon Under, you can see all Nashelle jewelry on their website! Our favorite (and bestselling) pieces would have to be the stamped ID bar necklaces! While they may not be customizable on the South Moon Under website, you’ll find that they have a great selection: #Love, Gypsy, #NoRegrets and more! We think that the "gypsy" necklace is especially perfect for South Moon Under, a company founded by surfers and nomads.
South Moon Under has been a great company to work with, and we’re excited to continue working with them for the years to come!
Support this company by following their pages online! You can of course find them on Facebook, follow their profile on Twitter, see their images on Pinterest, and check out their gorgeous photos on Instagram! You can also check out a few of their products on Wanelo, if you have a profile there.
Check back next week to learn about another wholesaler we work with! Thanks for reading the Nashelle blog.
xoxo, the Nashelle team.
Football season has arrived, and although you might not expect to see a jewelry company post a story about the NFL, we female fans have something to say… football isn’t just for men! Excuse us while we take a second to break down this stereotype... sure, there are many of us who would rather hang out with the girls in the other room, but don’t forget about those that won’t be left in the kitchen when the Seahawks are playing (or any team you women prefer—we support you all!).
We might show loyalty to our team of choice in a different way than many—instead of painting our faces, we ladies show our team pride through fashion! You can create your own football-inspired jewelry at our Create Your Own Necklace page.
Thoughts and prayers are always welcome when dealing with such a disease, but there is nothing like having a supportive community gather around you. Come be a part of the relentless campaign this Friday night at Goodlife Brewing in Central Oregon. We will be holding a fundraiser, concert and auction to support this amazing lady and her family, to help them battle a monster that no one should have to deal with.
There will be food, drinks, music, items for sale and best of all: the beautiful people of our community supporting the ever-relentless Katie Tuma. This is a family friendly event and everyone is welcome!
100% of the net proceeds from the sales of our Nashelle 'Relentless' Necklace go to support Katie Tuma and her beautiful family! You can buy this necklace online, but we will also be bringing a small number to the event on Friday night.
Friday Night, 5pm - 9pm
70 SW Century Drive
Bend, OR 97702
Why Katie Chose the Word 'Relentless'
We chose the word 'Relentless' for many reasons. We relentlessly pursue our faith in Christ and He pursues us relentlessly. He never has given up on our little family. We "relentlessly" love each of you and so many who are affected by cancer or any other disease, and want to reach out. We are "Relentless" in this fight against cancer or anything in our daily lives.
'Heather, do you have any questions?' Is all I vaguely remember hearing. The question the highly recommended neuro surgeon asked me after he delivered Gavin's cranial synostosis diagnosis to me. Sitting in a small room with two chairs, my head was back against the wall, and all I could utter was my first and only question. 'Have you ever lost anyone on the table during this type of surgery.'
His words. 'Yes, one. A little boy'.
I lost my body and I collapsed.
All I remember from that day forward was having papers handed to me which acknowledged that I was ready to go forward, that I was aware of the potential that my son, 5 months old, may not make it off the table. Knowing I didn't have a choice, I signed. At the same time, I began to spiral out of reality.
I went home and had only a few weeks to prepare. With my 4 year old, my 2 year old and my 5 month old on my hip and work now accelerating faster than I could imagine it was hard not to ask why this was happening to my family. To my sweet little boy. The demand to design the next season was pressing on my to do list. I could hardly see straight. Every day felt like I was on a slippery slope closer to the October 13th surgery date. Would I lose him? Why did this happen? I could not place my fear.
5 years ago, as I was trying so hard to keep it all together...work, family, design and while preparing for this eminent surgery, I decided to tuck my babies in for the night and hop in my car. I drove (on what felt like a numb autopilot) to my warehouse and at midnight let the energy take over. As soon as I stepped inside, I surrounded myself with my tools, with metal, with stone and I began to process all my fears in a way that I had not allowed myself to do in a long while. The conversations with the surgeons drilled through my mind. The endless questions ran rampant. The ones I had been too scared to ask myself. I cried. I prayed. I sat still. I stared at the wall. Then, I picked up the hammer....
I remember unwinding the coil of metal, and setting the mandrel on my desk as time seemed to stop. A peace rushed over me and I slammed that hammer hard into the metal. I twisted the coil, manipulated the metal as I watched the designs come alive. I released every ounce of love, of fear, of passion...all the questions which had no answers with every swing of my arm. As the peace took its hold, beauty was manifesting itself back at me. The design delivered by heartfelt fear and heartache. Together, the energy that unfolded that night, my hands and the materials I used produced an incredible cuff collection that still takes my breathe away when I look at it because it vividly brings me back to that healing night when I was able to stand still in time and make sense of the journey I was embarking on with my son. The world allowed me to become at peace and to understand that whatever was to happen, it would be ok. His surgery was a big success, my Gavin is a thriving silly little boy, and I am a beyond grateful Momma.
Both of these handmade pieces of unique jewelry are from our mixed metals collection, Krush. Our Jubilee Necklace is great for layering or wearing solo, and complements the Jasprey Bracelet perfectly. Our mixed metals collection of fashion jewelry for women is perfect for Fall with it’s oxidized and gold or silver toned metals.
We just shipped out a huge order of our Octagon Hoops for Anthropologie! Every single pair of earrings was hand made by several of our amazing production crew members! We are so in love with the simple style of these 14K Gold Fill hoops, and can't wait to see them online and in stores!
We hand craft every piece of jewelry with a lot of love so that you can enjoy your custom keepsake for years to come. These octagon hoops are no different. Every piece of wire was cut by hand. Every bend in the earrings, done by hand. Every stroke of the hammer by one of our own. It was all done by hand. By us. With love. We hope you enjoy these hand made gold earrings as much as we loved making them.
For every piece of jewelry sold, Nashelle will donate 1 plate of food to local charity Neighbor Impact, or national charity Feeding America. You will know that with every piece you buy, you are helping to put food on the table of families not only in our community here in Bend, but also across the country! ♥♥
Written by Heather Nashelle Straw
This month, marks my 15th year with my jewelry company, Nashelle. This dream of hand making my jewelry and sustaining the local community, I started on my own as grass roots from the ground up. <3 So much love, sweat and tears have gone into my love and passion for Nashelle and I am now blessed to have an insanely incredible and talented team.... Perfection! <3 As we quickly grew into a globally sold company, I am still honored and in complete awe to see our continued growth. <3 We now sell to over 700 stores world wide, ranging from specialty boutiques to department stores. <3 Nordstrom being one of our strong supporters is currently KILLING it with one of our first designs ever created, our signature 'Identity' charm necklace. I love watching our collaboration with them explode! <3 15 years later, I am so grateful for the continued love and strong support that my sweet company receives locally and across the globe. It means so much to myself and my team. <3 Much love, thanks and respect.
xo - Heather
Written by Julie Buchanan
There was a time in our culture’s not so distant past where the image of a mother conjured up beautifully manicured, perfectly polished women who doted lovingly on their children, husbands, extravagant three course-meal planning and overly floral home decor... day in and day out. Not a hair was out of place, nor a skirt un-pressed as these mothers of yesteryear busied themselves with the daily tasks of making their home life, their only life. Being beautiful meant not only looking beautiful each and every day, but also making your family, home, and life, well, a matching sort of beautiful. Picture perfect in every way was the goal, and it was a full-time job for these mothers. Fast forward to today. Women still want to make their lives beautiful of course. They still begin each day by looking for ways to be beautiful and to find and create beauty in themselves. But today's mother just has more on her plate. She doesn't have time to spend every waking second on beauty. She is up at dawn, to bed at midnight, juggling the demands of the ever-constant work/life balancing act, and hoping to walk the tightrope of the working mom's life looking fabulous and effortless all at once.
Here at Nashelle we play our part in helping the working mother achieve her not always required to be perfect balance across that tightrope because we are made up of many ourselves. We get it. From bouncy seats in the office of our Founder Heather Straw, to the custom-built nursery room; many of our team’s children have grown up right alongside their mothers, making motherhood an integral part of Nashelle’s earliest growth. Breast-feeding, bottle-warming and diaper changing have been a very normal backdrop to our days that are also filled with designing and handcrafting gorgeous pieces of jewelry for you, the versatile mother of today. Throughout our organization, you will find a mother at the beginning and end of what makes Nashelle a success story for the working mom, and for any mom who knows what its like to juggle it all. We can all agree, without mothers and their seemingly magical powers, this life would be a lot less beautiful. We at Nashelle truly understand this. We understand the compromises, the sacrifices and the many choices that today's working mother makes every single day for herself and her family. We understand what it means to be able to move seamlessly through each day- from mommy in sweat pants in the car line, to career woman in the office wearing wedges that go great with my favorite hammered metal bracelet and wire wrapped stone ring to highlight the tones in my blouse, to ‘lead homework cheerleader’ with my hair messily tossed up in a ponytail showing off that great pair of versatile hand stamped star-shaped studs, to an evening work party adorned in glammed-out statement bangles and modern classic earrings, and then finally on to nighttime story snuggles in jammies, no makeup, and only my prized identity necklace with each child's initials treasured lovingly around my neck. We mothers of today tuck our most prized jewels in for the night feeling perhaps a little wiped out- but so incredibly lucky.
Today's mother wants to look as beautiful as she feels inside while she moves through the many changing roles of her day. Beauty is empowering. It creates a sense of balance, especially for today’s working mother; as she is able to take on the many transitions from home to work and back again while still looking effortlessly put together. Is today's mother picture perfect like the previous era of well-coifed women with their hand-sewn floral print skirts that matched their drapery and nothing, not even car lines and homework seemed to wipe them out? Well, perhaps not. But today's working mother doesn't have to be perfect. Today is all about being real. Being honest with ourselves is the secret. Embracing the demanding life of a mother with real expectations is the key. And accepting that a fantastic pair of earrings matched with a now banana-smudged pair of jeans from the morning's breakfast antics, along with a great top layered with a few bold statement necklaces is really the 'perfect' look to say to the world- "Life may not be picture-perfect, but imperfect is totally worth it. Beauty takes effort. And man do I pull it all off with the help of a few of my favorite pieces of jewelry to make me feel balanced and truly beautiful." Matching floral drapes and a bubbling hot casserole optional.
Heather Nashelle Straw wears many hats every single day. Designer, Business Founder, President & CEO of Nashelle Jewelry, Philanthropist-but she will tell you that her most prized hat is that of Mom. Heather has four children and nothing is more important to her than making sure they are healthy, happy and thriving. Which at the most fundamental level; means making sure her children are always fed. This is her number one priority. That mother hat drives her to want to do more for the children, families and individuals that do not have enough food in her own community and beyond. Heather’s livelihood and sense of center has stemmed from feeding her two greatest passions in life: providing for her family and creating beautiful personalized jewelry. For Heather, nothing is more satisfying than being able to merge the two by extending the love that she pours into her family and her business, out into the world to those in need. Heather was touched and inspired by what she found. It was from this nurturing spirit, that she was inspired to do more and give back, and that is how Nashelle’s One Plate was born.
As Nashelle sought to find others who shared this passion to feed the hungry, we were able to team up with Feeding America and Neighbor Impact; two organizations dedicated to making a difference just like Heather, one plate at a time. Today, for every piece of handmade jewelry purchased, one plate of food is donated through these two hard-working organizations helping to feed the hungry- and not just in our back yard, but across the country. It is exciting and inspiring for us to share with you that to date there have been over 70,000 plates of food served across the nation made entirely possible through purchases of Nashelle jewelry!
A special note from our Founder, Head Designer, President, and most of all, a truly dedicated Mother to those in need, Heather Nashelle Straw:
While we all love a good piece of jewelry, a beautiful item that when we wear it, it brings us happiness; I want you each to know how much happiness you bring to me when I think of the contribution you are making in the lives of those in need with your purchase. It feeds my soul to know that people are not only enjoying my designs, but helping me contribute in a way that is near and dear to my heart. With that said, I wanted to thank you for supporting this cause and for allowing me to continue doing what I love!
This article can also be viewed on newswire