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Nashelle Blog

  • The end of 2012, the beginning of 2013!

    What a GREAT year 2012 has been!  We have been blessed to watch our company grow this year, and along with that, expand and extend our ‘Pay it Forward’ mission!  We welcomed Nashelle owner and founder Heather Straw’s newest addition, sweet baby Zade, to the family… a fourth little boy to the mix!  We were also excited to see our company featured on Good Morning America, The Today Show, Chelsea Lately, and American Idol, just to name a few shows.  Our jewelry also caught the eye of many celebrities this year, including Kourtney Kardashian, Trisha Yearwood, Candace Cameron, Giuliana Rancic, and Chelsea Handler!
    We were also SO EXCITED to open our first pop-up storefront in Bend’s Old Mill District… the response was incredible, and we are thrilled to be looking into our first permanent storefront to add to our showroom and the many boutiques we are carried in! <3
    Dearest to our hearts, however, are the many ways we were able to give back and ‘Pay it Forward!’  We launched our Meals campaign, where for every piece of jewelry we sell, we fill a plate of food for the needy. In just a few short months, we were able to fill over 7000 plates of food, and Bank of America was generous enough to match our donation… over 14,000 people were fed!
    In late October, Hurricane Sandy wreaked devastation on the East Coast, but with your purchase of our ‘Pay It Forward’ bracelets, we were able to make a real difference to those affected… We donated 100% of the net proceeds of these $10 bracelets to East Coast disaster relief, and were able to put over $8000 directly into the hands of those that needed it in just a few short weeks!
    The amazing popularity of our ‘Eff Cancer’ and ‘Be Still’ necklaces continue to help support families fighting cancer, putting much needed money right into their hands, as well as going towards research to help find a cure for this disease.  Your response has been AMAZING! <3<3
    We couldn’t have done any of this without the support of YOU, our fans, our friends.  Your enthusiasm and unwavering support has helped this little company grow, and with it, the power to affect change in our own little community and beyond. We are so proud to watch our mission extend further each year… ‘Start locally, and watch the world begin to flourish!’
    So here’s to an incredible year! We can’t wait to see what 2013 has to offer! <3<3
    Peace, blessings, and love to YOU!


  • Tiny Stocking Stuffers!

    Still searching for that perfect stocking stuffer? Check out our ‘Echo’ line! Tiny ornaments perfect for that lady that prefers a more petite look, we have created this itty-bitty line as miniature versions of some of our best-selling Nashelle pieces. ‘Echo’ is available in so many  styles, colors, and metals, you are sure to find a little something that she will treasure! <3<3
    See what ‘Echo’ has to offer here: https://nashelle.com/shop/category/echo

  • 'Identity' The Ultimate Gift!

    The Holiday Spirit is alive and well at Nashelle!  We are so excited to share our many gift-giving options with you, and this week, we are showcasing the ‘Identity’ Collection… simple, classic, and full of sentiment, these make the perfect gift that will be cherished for many years to come!  Create the ultimate keepsake with hand-stamped children’s names, monograms,  important dates, or that special phrase that will melt any heart! 
    Our best-selling line, ‘Identity’ is our most coveted style, worn by many celebrities, including Kourtney Kardashian, Giulianna Rancic, Brooke Burke, and Chelsea Handler! Every piece is hand-made with love and intention, and created specially by you!
    Build your own ‘Identity’ piece or peruse our favorite combinations here: https://nashelle.com/shop/category/identity


  • Gifts That Keep On Giving...

    This week’s gift guide is all about the spirit of the holidays… giving.  Are you looking for a gift that is meaningful and does a little more to make the world a beautiful place? Whether it is feeding and clothing children, helping in the wake of a natural disaster, fighting cancer, or supporting someone who has,
    we invite you to consider these great options from Nashelle:

    • ‘Be Still’ Necklace:  100% of the net proceeds from this necklace go to Steffany Woolsey, a Central Oregon mom who is battling a serious brain tumor.  Steffany chose the phrase ‘be still’ as a reminder to slow down and reinvest time, energy, and passion into things that really matter. Proceeds from this necklace go to help Steffany and her family ease the substantial financial load that this disease can cause.


    • ‘Eff Cancer’ Cuff & Necklace: In the same spirit as our ‘Be Still’ necklace, 100% of the net proceeds from this cuff and necklace go towards families with unforeseen medical expenses, helping them in their time of need.



    • Family Access Network ‘Identity’ line: Choose from necklaces, bracelets, or rings emblazoned with the F.A.N. logo, and make a difference in a child’s life today!  100% of the net proceeds from this line are directly donated to this organization, with advocates that work hand in hand with Central Oregon families to connect them to food, shelter, clothing, heating, school supplies, health services, or whatever the need.


    • ‘Pay It Forward’ Bracelets: At only $10, these make GREAT stocking stuffers! You can feel proud in giving a gift that truly makes a difference! For a limited time, 100% of the net proceeds from these special bracelets go to East Coast Disaster Relief, to aid the victims of Hurricane Sandy!  The ‘Pay It Forward’ bracelets are designed to be an everyday  symbol of love, of recognition, of the global community that we are all a part of, and to remind each of us to pay it forward at every opportunity.



  • 'Pure'... the classic gift

    The perfect gift for the classic beauty… ‘Pure’ <3 The essence of pure, versatile beauty. Mother, daughter, sister, friend. Classically edgy. Casually comfy. The quintessential compliment to the tee & jeans. Purely understated gorgeousness… The staple ‘go to’ piece.
    Explore our ‘Pure’ line here, and discover that flawless gift full of elegance! https://nashelle.com/shop/category/pure
    You simply can’t go wrong! <3<3


  • Gift Giving!

    It’s getting close to the gift-giving season, and Nashelle wants to make it easy on you!  We have something for every type of person on your list… whether it’s the fashionista, the classic beauty, the rock & roller, the mommy, or the man in your life, we will have our suggestions for finding that perfect present!
    We love all the options found in our ‘Signature’ line.  Ideal for that fashion lover on your list, many pieces feature large stones, bright colors, and an array of totally unique designs!  You are sure to find something that suits her confident style and bold personality! <3<3
    Shop signature here: https://nashelle.com/shop/category/signature and check back next week for more gift giving ideas!

  • Nashelle Giving Back to Local Schools

    Nashelle’s owner and founder Heather Straw knows what’s important! She takes time out of her busy professional life and crazy family schedule to bring the arts to our local schools… Seven Peaks School has been one of the lucky schools that Heather has brought her jewelry making expertise to. She shares her knowledge and creativity with these middle school students to bring them a little bit of passion and inspiration. Armed with metals, gemstones, tools, and years of experience, she helps them create their own masterpieces; jewelry they are proud to wear, gift, and show off!  These classes also teach them Nashelle’s mission of paying it forward… each student is also required to create a piece to donate to either Sparrow Club or the Family Access Network. Raising money for these organizations teaches them the importance of giving back to their community, something that is so dear to Heather’s heart.  It’s Heather’s goal to be able to encourage kids everywhere to partake in the arts, to never stop creating, and to ‘Pay it Forward!’ <3<3
    A special thanks goes to Kimberly Teichrow Photography for the amazing photos! http://www.kimberlyteichrow.com/ <3


  • Jewelry Trends at Paris Fashion Week!

    Rumor has it the biggest jewelry trend at Paris’s ready-to-wear fashion show this month is just that… BIG! Seen everywhere from  Givenchy, Chanel, and Lanvin, the statement was that big and bold  metal necklaces and bracelets were THE go-to item to pair with the latest fashions.  From many of fashion’s names, metal was the jewelry material of the day, including lots of darkened metals such as oxidized silver and warm golds and brass with a rich patina.
    The best thing about these trends is that they are ready to wear, and so easy to incorporate into your wardrobe! Here are some of our favorites!

    1. Shield ‘Pure’ Necklace…  A best seller!  A gorgeous plate of brass for the ultra-statement necklace! http://1. Shield ‘Pure’ Necklace… A best seller! A gorgeous plate of brass for the ultra-statement necklace! https://nashelle.com/shop/product/shield-pure-necklace

    2. Aislin ‘Alchemy’ Necklace… As seen in STNDRD Magazine Holiday Issue!  This gun metal big looped chain with 2 brass pendants is a must have!  A great statement piece!  https://nashelle.com/shop/product/aislin-alchemy-necklace

    3. Amity ‘Pure’ Bangle…A timeless, chic bangle for every day wear! You won't go wrong with this! A wider look for a bigger statement. https://nashelle.com/shop/product/aislin-alchemy-necklace
    4. Cairo ‘Alchemy’ Bracelet… This mixed-metal bracelet is so cool and edgy! Two big links of rocker chain are the centerpiece for this amazing piece! https://nashelle.com/shop/product/aislin-alchemy-necklace

  • Nashelle in The Old Mill District

    We are SO excited! The Nashelle team is hard at work opening up our first ever POP-UP STOREFRONT!  Located in Bend’s Old Mill Shopping District, this highly visible and high-traffic area is the perfect venue for a temporary store through the Holiday season… “It will be a GREAT experiment for possibly opening up other storefronts around the US in the future,” says Nashelle owner and founder Heather Straw.
    Nashelle’s grand opening of the Old Mill Pop-Up is scheduled for October 20th, and we will also be celebrating our 12th anniversary with wine, tasty treats, and a very special giveaway to honor 12 years of doing what we love… making beautiful, handmade jewelry that speaks to the soul.
    Come see us at our Pop-Up store in The Old Mill District this holiday season, and of course, our Flagship Showroom is always open to the public, and can be found at 61511 American Lane, in beautiful Bend, Oregon!  <3<3

  • Our latest 'Pay it Forward' Mission!

    We are THRILLED to announce the latest ‘Pay it Forward’ mission from Nashelle! After much dreaming, planning, hard work, and excitement, one of our biggest wishes is finally coming true!  With every piece of jewelry Nashelle sells, we will be donating one meal to local or national food banks!

    We are proud to partner with local non-profit Neighbor Impact, a private nonprofit organization established to serve and speak out for economically disadvantaged people in Central Oregon. Their mission is to break the cycle of poverty by helping remove the barriers that prevent people from achieving economic self-sufficiency.
    Their work is founded on confidence that the community, including local governments, the private sector and low-income persons, can work together to forge solutions to both the immediate impacts of poverty and its long-term causes. Please visit www.neighborimpact.org for more information.

    Nationally, we will be working with Feeding America, the nation's leading domestic hunger-relief charity. Their mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. Through their networks of food banks, Feeding America distributes over 3 billion pounds of food a year! To find out more, and to see ways YOU can help, visit www.feedingamerica.org.

    We are so excited that we are able to share the success we have had, and to have the opportunity to ‘pay it forward’ and help children and families across the country put healthy meals on the table and work towards a better future! ‘Start locally and watch the world begin to flourish!’

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