There are a few reasons for a gift card...
1) Treat Yo Self.
2) Your wife wants/has it all!
3) That friend who has very very very specific taste.
4) It's quick, easy and you ran a little late on gifting.
5) A fun Mother-in-law gift.
6) You love Nashelle so much that you just can't pick!
Whatever it may be, the card of gifts is a wonderful, thoughtful present. All the fun of gifting but with the option of online or in-store shopping!