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OUR STORY


The Next Chapter

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Over the last few months, we have been working diligently on our new partnership, rebrand, and what’s next at Nashelle. With a full heart of love, passion, and intention, we are so excited to announce our new CEO – Jennifer Rehmert. Heather met Jennifer for a cup of coffee, and the building blocks of Nashelle’s future fell into place. Jennifer is a skilled investor, experienced business-woman, and we are so excited to have her on our team. Heather will be acting as COO and will continue designing, creating, and telling the story of her journey as the Founder of Nashelle. As the future unfolds, we are so excited to build, evolve, and focus on you.

Nashelle's Story

20 years ago, Heather Collard took her jewelry-making passion from a living-room floor to a globally recognized brand. 

Heather discovered Bend, Oregon, on the way to California and fell in love (regionally and romantically). Heather put roots down, and the first seeds of Nashelle were planted and began to sprout. She organically began to create jewelry and sold pieces off her body to eager consumers. Locally the business took off. Her professional success and personal success went hand-in-hand, and she started a family as she introduced the world to Nashelle. 

Now, we are filling orders for Nordstrom, Anthropologie, FabFitFun Causebox, and boutiques internationally. Heather balances her tribe of six children (five boys and one adorable girl) and her team of 10 creatives around the clock. Nashelle would not be where it is today without our incredible team - and Heather leading us.