Poosh x Nashelle: Coachella – Part 1 of 2
Nashelle at Camp Poosh: Our team showcases Nashelle’s latest jewelry collection at the exclusive Coachella retreat hosted by Poosh, Kourtney Kardashian's lifestyle brand.
Day 1: We displayed Nashelle’s latest jewelry at Coachella, ready for the festival’s vibrant atmosphere.
Coachella Opening Night: Nashelle enhances festival fashion by adorning influencers with unique jewelry pieces during Coachella’s opening night.
Day 2: Camp Poosh hosts a vibrant party with brand activations, DJ performances, and unique experiences, amplifying Nashelle's presence.
Reflective Experience: I valued the opportunity to engage with a like-minded community, highlighting Nashelle's dedication to quality and style at Coachella.
This year's Coachella offered more than its signature groundbreaking music and vibrant art installations; it also highlighted Nashelle's participation at Camp Poosh, the serene, invite-only retreat hosted by Kourtney Kardashian's lifestyle and wellness platform, Poosh. As the owner of Nashelle, I want to share my experiences from one of the year's most anticipated gatherings, emphasizing Nashelle's presence in a setting that merges wellness and style seamlessly.
Day 1: Arrival and Initial Setup
My experience began with me and my team setting up near the festival site at Camp Poosh. We displayed Nashelle’s latest collection of body, belly, and hand chains near the pool area, showcasing pieces that were eye-catching.
First Night at Coachella
As the sun dipped below the horizon and the first night of Coachella kicked off, me and my team accessorized influencers and VIPs with unique Nashelle jewelry, enhancing their festival attire with a touch of elegance and flair. That evening, our team was invited to join the revelers on the Camp Poosh bus, an experience filled with excitement and exclusive access to artist areas, culminating in a stunning performance by Lana Del Rey, who took the stage at the mystical time of 11:11 PM.
Day 2: Continuing Engagement and Activities
The vibrancy continued into the second day as Camp Poosh hosted a large celebration with between 800 to 1,000 attendees. The event was alive with brand activations, performances by renowned DJs, and distinctive experiences such as on-site tattooing. Throughout the day, I engaged with festival-goers, introducing them to Nashelle’s stylish jewelry, thus deepening her brand's connection with the Coachella crowd.
Conclusion
Reflecting on the festivities, I appreciate the opportunity to showcase Nashelle at such a significant event. Our participation at Camp Poosh, a hub for influencers and VIPs, allowed us to highlight Nashelle's commitment to quality and durability in a setting that values both style and wellness. I look forward to what the next day holds, promising more insights and experiences from this exhilarating journey at Coachella.
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